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Shilpa Shetty Launches Gold Jewellery Business
- Planet Bollywood Special Correspondant           Let us know what you think about this story

Bollywood Star, International Icon and Entrepreneur Shilpa Shetty Kundra announced the revival of the Golden Era in India with Satyug Gold, her pioneering initiative in making gold affordable to all Indians. Satyug Gold is a gold bullion and Jewellery company that has opened 7 stores across major cities in India including Mumbai, Delhi, Jaipur, Ahmedabad, Pune, Chandigarh and Ludhiana.

Satyug Gold Outlets will feature regular collections of Jewellery designed by Shilpa herself. She launches with her 12 creatively designed evil eye charms made in 22 Karat Gold. The company has also launched its own minted 24 karat (999) purity gold coins in all sizes with exclusive packaging. The coins will be apt for gifting for all occasions.

Satyug is also launching for a limited period only The Satyug Gold Purchase Plan in association with the India Bullion & Jewellery Association (IBJA) that will offer patrons the chance to purchase pure 24 Karat Gold at up to 37% off the prevailing market rates linked to various delivery tenures.

“Gold has an intrinsic place in our lives both in terms of auspiciousness and value. It is an integral part of our every occasion and we buy this precious metal all through the year. Now every Indian can realize his or her dreams, because with Satyug Gold, the golden times are back. Other than designing the jewellery I have left the business affairs to my team and hired some of the best in the business to help make gold more accessible by all. Gold is an important part of our life and used in most occasions in India from Dhanteras to Diwali. Satyug gold assures 999 (24 kt) pure gold to all its customers at the best possible price. Satyug will launch with 7 stores first and we aim to have a store in every Major city by the end of this year.” Said Shilpa Shetty Kundra who is the Chairperson of Satyug Gold.

Apart from Shilpa, this venture is co-lead by her husband and entrepreneur, Raj Kundra, who has multiple business interests across the world and vast experience in mining and trading of precious metals spanning across 15 years.

“Satyug in Hinduism is the "Yuga or Era of Truth", when humanity was governed by Gods, and every manifestation or work was close to the purest ideal and rooted in goodness. This era was also referred to as the "Golden Age”. Where a commitment was a commitment and was honored at any cost. That is exactly what our philosophy is at Satyug Gold. I have been employed by my wife as CEO of the company she has promised to pay me in kind because she believes financially I am unaffordable. Jokes apart I have been trading precious metals for the last 15 years it's what I know best and am looking forward to making Satyug the one stop Gold Shop for all", Said Raj Kundra CEO of Satyug.

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