Life! Camera Action...to Open BostonÂ´s Museum of Fine Arts !

Life! Camera Action...to Open BostonÂ´s Museum of Fine Arts !
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After premiering at the prestigious MIAAC 2010 Film Festival (New York), and being screened at IIFF 2011 (Tampa Bay, Florida) alongside Dhobi Ghaat and Udaan, director Rohit Gupta's award winning film Life! Camera Action... has been invited as the Opening Night film for the Boston's Museum of Fine Arts South Asian Film Festival (BSAFF) on April 15 2011. Rohit has also been invited to speak at the prestigious Boston University's digital filmmaking department.

"Life! Camera Action... is a story of courage and the way new generation are starting to think out of the box. But, mainly it is a story of between two worlds that not only Indians but other minority groups can identify with,” said Mona Kumar, founder and executive director of the Boston South Asian Film Festival. Among the finest in the Western world, the Boston's MFA's collection of Asian art covers the creative achievement of more than half the world's population since 4,000 BC.

Life! Camera Action... has won five awards—four at the Accolade International Film Awards competition based out of California—the Award of Excellence - Feature Film 2010, Award of Merit -Cinematography, Award of Merit - Dramatic Impact, and Award of Merit – Direction—and the Award of Merit – Feature Film 2010 at The Indie Fest, another international film competition based out of California.

The film's inspiring story seems to have struck a cord with the audiences. Life! Camera Action... tells the story of Reina, a young Indian-American woman who sets off to pursue a career in filmmaking against the wishes of her parents. She struggles to complete her annual film project, working with her classmates and with encouragement from unexpected quarters. As she tries to make ends meet, Reina begins to seen another dream - to prove to her parents that her drive for films is sincere and while being born with a personality may be an inherent gift from one's parents, to live as a personality is an achievement of our own and a return gift to one's parents.

Life! Camera Action… is written by Rohit Gupta and Washington, DC based screenwriter-lyricist Amanda Sodhi. The film stars Dipti Mehta (Red Corvette, I Dream of Hope, Victory), Shaheed K Woods, Noor Naghmi (The Sentinel, Big Bully Bank, NBC’s My Parents, My Sister and Me, Walkaway), John Crann (The Nothing Man, Men’s Affair) and is supported by Swati Kapila (The Sorcerer’s Apprentice) and Suneet Kochar among others. The music is composed by Mumbai based Manoj Singh and features one song by a renowned Bollywood playback singer KK.