Planet Bollywood
Answer your phone - it could be Radhika Apte on the other end
- Planet Bollywood Special Correspondant           Let us know what you think about this story

What would you do if your phone flashes an unknown number? You answer - and a scared female voice identifying herself as Mehak pleads with you not to hang up. Intrigued?

Conceived and created by ErosNow and the makers of the spine-chilling psychological thriller, Phobia are reaching out to 1 crore viewers across India with a unique voice call activity to create awareness around the movie featuring Radhika Apte.

The voice message which is in the voice of Radhika talks about her movie character Mehak's agoraphobia which won't let her step out - but now there is something in the house which is even scarier than her phobia, and to please help her. This call will creep you out if you receive it!

Produced by Eros International and Next Gen Films, and directed by Pavan Kirpalani, Phobia featuring Radhika in a never-seen-before role releases today.

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