India's English entertainment channel, Star World, premiered ABC's Quantico in India on 3rd October, starring Bollywood's very own Priyanka Chopra.
In order to give Quantico the platform it deserves in India, Star World has introduced an innovation on Instagram by creating the first ever interactive "World of Quantico", using images and videos to establish the plot of the show over the social media platform.
Keeping in mind the plot of the show Star World has recreated the story of a bomb explosion in New York, and fans are given clues and compelling evidence, through a series of images and videos, which will take them one step closer to assessing, is Alex Parrish "Guilty or Innocent".
In order to leave no stone unturned Star World has worked very closely with Priyanka Chopra's team and has put together the first ever digital Bollywood countdown for a show launch. Some of the biggest actors in the industry like Sonakshi Sinha, Hrithik Roshan, Anushka Sharma, Sonam Kapoor, Bipasha Basu, Jacqueline Fernandes, Arjun Kapoor, Parineeti Chopra, Sushmita Sen, Dia Mirza, Dino Morea, Lara Dutta and many more joined in the countdown for the show taking the digital world by storm.
Star World also integrated Quantico at the GQ Men Of The Year awards 2015. In order to garner additional on-ground buzz and hype around Quantico, Bollywood celebs were asked if they thought Priyanka Chopra's character Alex Parrish was Guilty or Innocent. The celebs had a fun time posing with their verdict.
Says Priyanka Chopra, "Social media is such an interactive medium and that's what makes the 'The World of Quantico' innovation on Instagram such a great idea. It brings you into a very critical scene and introduces you to the show via multiple clues. I had great fun unraveling it all."
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