Amitabh Apologises For The 'Family' Cigar Ad.

Amitabh Apologises For The 'Family' Cigar Ad.
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Megastar Amitabh Bachchan has apologised to National Organisation for Tobacco Eradication through a a letter to its general secretary Shekhar Salkar . While expressing his happiness about Amitabh's positive response Salkar said , " I am happy that Bachchan has personally replied to our letter but we want this fight to be taken to the logical end . "

In the letter that was made available to the media late last evening , Amitabh says " While I was not instrumental in designing the publicity campaign, I find from the photograph of the billboard stated to be put out on NH 17 in Goa, that the manufacturers of Anchor electric switches are seeking to promote their own product. Neither AB Corp Limited nor I have promoted Anchor products or tobacco products. I have made a note of anti-tobacco legislation and informed my producers and told them to take immediate steps so that no such violation takes place as far as I am concerned."

It may be recalled that the National Organisation for Tobacco Eradication had issued legal notice to Bachchan on January 5 for violating the Cigarettes and Other Tobacco Products Act, 2003 .

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