The Economics Of A Shah Rukh Khan Starrer, Using The 'Om Shanti Om' Model!

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There are several corporates bidding for the worldwide distribution rights of the film, directed by Farah Khan, but the highest bid is by Eros and is said to be in the region of Rs. 55 crore. Add to that around Rs. 6 to 8 crore for audio rights and another Rs. 14-15 crore for satellite and other electronic rights, and you have a recovery of over Rs. 75 crore on the table, before release! That means, it's a straight doubling of investment and even more.

This arithmetic is making other top actors go crazy. Reportedly, a couple of them have decided to further hike their already high prices. But everybody needs to understand some things about Shah Rukh Khan and 'Om Shanti Om' clearly. One is that Shah Rukh Khan's popularity in the Overseas territory is unmatched. Therefore, the price an SRK starrer commands for Overseas circuit is one that no other hero can dream of. Secondly, on the satellite and DVD circuit too, Shah Rukh Khan is the king and he has no close competition.

Given this mathematics, it doesn't make economic sense for Shah Rukh Khan to act in any other banner's film except his own. Of course, exceptions for close friends like Karan Johar and Aditya Chopra will always be made.

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