Sony Big Bosses Flew In To Acquire 'Saawariya' Audio Rights

Sony Big Bosses Flew In To Acquire 'Saawariya' Audio Rights
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It is old news that the music rights of one of the most eagerly awaited films of 2007, 'Saawariya', have been acquired by Sony BMG.

However, not many will know that for the deal, Sony BMG's senior management team flew to Bombay from Hong Kong.

Actually, the acquisition by Sony was on the cards since the film, directed by Sanjay Leela Bhansali, and starring the newcomers Ranbir Kapoor and Sonam Kapoor, is a joint production venture of Bhansali and Sony. But it isn't as if the producers did not try negotiating the deal with other companies. They did, but the rights finally fell into Sony BMG's lap.

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