'Om Shanti Om' And 'Saawariya' Traverse The Same Path!

'Om Shanti Om' And 'Saawariya' Traverse The Same Path!
- Abid Let us know what you think about this story

It is quite funny how the producers of both the big 'Diwali' releases,'Om Shanti Om' and 'Saawariya', are ending up doing similar promotional activities, that too, around the same time!

The music of the film was released within days of each other. The two debut-making actors of 'Saawariya' were taken to the the 'Voice Of India' television show on Star, by their director Sanjay Leela Bhansali. Around the same time, some of the stars of 'Om Shanti Om' made an appearance on Zee's 'Sa Re Ga Ma Pa' show.

While 'Om Shanti Om' tied up with Shopper's Stop for the merchandising of it's costumes, it was Pantaloon that tied up for the merchandising of clothes worn in 'Saawariya'.

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