Shah Rukh Khan launches Pritam's JAM8 with Raees

- Planet Bollywood Special Correspondant           Let us know what you think about this story

Talking about the initiative, Pritam said, "An initiative like JAM8 has been my dream since years, and i am overwhelmed that this dream has been finally taking baby steps since the last few months but now with SRK giving his support so whole heartedly I could not have asked for a more auspicious beginning."

About JAM8

In a first of its kind talent pool for music in India, ace musician Pritam is launching JAM8. With this music A&R venture, Pritam aims to nurture and hone new talent in the music field and give them a platform to showcase their work.

A concept quite popular in the West, it is the first time that such a platform is being provided for musicians. Just like Dharma Productions and Yash Raj Films have launched great talent in terms of actors and directors, JAM8 is set to become the launch vehicle of musicians with talent and potential under the mentorship and guidance from India's biggest music-composer Pritam.

The hit music-spinner, with chartbursting tracks of films including Bajrangi Bhaijaan, Dilwale, Ae Dil Hai Mushkil, Dangal, among his recent films, has even mentored on the hit music-based reality shows and for the musician, this comes as a natural progression.

More News ...