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Leading production houses like Yash Raj Films, UTV, Eros International, Shemaroo and Moser Baer have come together to fight video piracy. They will form a committee to be led by former ATS chief, A.A. Khan. Retired police officers will be a part of the committee to combat piracy. While the effort, if taken to its logical conclusion, is laudable, it is worth noting here that at the very outset itself, this enterprise looks still-born.
To imagine that the industry would remain united in its battle against piracy is like asking for the moon. Years back, producers like B.R. Chopra, Pramod Chakravorty and many other top names of the industry had started an association to themselves deal in the video rights of their films. Believe it or not but even the initial contribution was difficult to get from the promoters themselves! Needless to add, the association closed down before it could be started.The only thing everybody in this industry seems to be united about is to not remain united. When such is the mood, can this new committee to arrest piracy arrest any producer’s attention so seriously as to make some headway? Your guess is as good as ours
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