Duffy to endorse Diet Coke

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Duffy said, "(I drink) so much of the stuff, they were either going to give me shares in the company or put me in the advert." The hitmaker who debuted last year and became an instant international hit has signed a deal to promote the brand across Europe in a costly advertising drive, the Contactmusic reported.

Coca-Cola marketing director Cathryn Sleight said about Duffy, "She has a strong appeal with our core female audience and we're confident that this campaign will become just as iconic as previous 'Diet Coke' advertising campaigns." Diet Coke is known for it's advertising campaigns featuring celebrities and other famous names previously associated with the brand are Oscar-winners Adrien Brody and Kim Basinger, as well as British actress Kate Beckinsale.

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