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Exotic Leh-Ladakh Tourism Gets ´3 Idiots´ Boost!
- Planet Bollywood Special Correspondant           Let us know what you think about this story

There no doubt that the Leh-Ladakh is one of the most sought after destinations for the foreigners as well as the discerning Indian tourists.

However, Bollywood usually prefers to shoot in Kullu-Manali and at most in and around the gateway to the Lauhul-Spiti valley, Rohtang Pass.

Only a handful of filmmakers have dared to venture into Leh-Ladakh and the last few big projects that one can think of are 'Lakshya', 'Tashan' and the biggest of them all, '3 Idiots'.

While 'Lakshya' and 'Tashan' were not patronised much by the audience, the huge success of the Aamir Khan starrer, '3 Idiots', has created immense curiosity for Leh-Ladakh. The beautiful winding road from Shimla to Manali, and the ascent to Leh-Ladakh via the dangerous Rohtang Pass has been beautifully captured. Even the climax scene amongst the pristine lakes and the exotic cold deserts, featuring all the lead actors has stunned the audience with its virgin beauty.

What is interesting to note is that Kareena Kapoor has featured in both 'Tashan' and '3 Idiots' and indirectly she has become a brand ambassador of sorts for the Jammu & Kashmir Tourism!


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