Dish TV renews contract with SRK - Planet Bollywood News

Dish TV renews contract with SRK
- Planet Bollywood Special Correspondant Let us know what you think about this story

New Delhi, Feb 13 (PTI) Direct-to-Home major Dish TV today said it has extended its contract with Shah Rukh Khan for endorsing the brand for another 18 months. "Shah Rukh Khan has been around for a long time, and has become a bankable name. He is the only one who has proved to be consistent for the last seventeen years," Dish TV Chief Operating Officer Salil Kapoor said in a statement.

"We believe his endorsement of Dish TV reinforces the attributes of the brand and reiterate the positioning 'Thoda Aur Wish Karo. Dish Karo', " he added.

As brand ambassador, Shah Rukh will play a key role in brand and product communication on television, in print and outdoor media.

Dish TV had signed up Shah Rukh in 2007 to endorse its DTH service.

Latest News »

• Anuradha Paudwal receives the Maharashtra Gaurav Puraskar
• Prakash Jha confirms directing biopic on mathematician Dr Vashishtha Narayan Singh
• Call For Entries: Bay Area South Asian Film Festival 2018 San Francisco
• Sony Music acquires the music rights to Kizie Aur Manny
• Aditya Datt remembers grandfather Anand Bakshi on his birth anniversary with a heart-warming tweet

More News ...