Barbie is 50 yrs old! - Planet Bollywood News

Barbie is 50 yrs old!
- Planet Bollywood Special Correspondant Let us know what you think about this story

New York, Mar 9 (PTI) Happy birthday, Barbie! Yes, the world's most iconic fashion doll that has had careers like astronaut, army medic and presidential candidate, turned 50 today. But, Barbie, introduced at a toy fair in New York on March 9, 1959 as a teenage fashion model, has been the subject of numerous controversies and lawsuits, often involving parody of the doll and her lifestyle.

Barbie, whose real name is Barbie Millicent Roberts, was created by US businesswoman Ruth Handler who's inspired by a German doll called Bild Lilli.

And, now at 50, instead of a steady and successful career, Barbie, manufactured by US-based Mattel Incorporation, has been facing increasing competition from the Bratz range of fashion dolls.

What's shocking is that the much-loved doll is not even immune to economic turmoil, with its sales skidding steeply and its maker Mattel reporting a 46 per cent decline in its fourth quarter profits, tumbling to USD 176.4 million.

Mattel had a profit of 328.5 million dollars in the year-ago period.

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