Deepika is the new face of Sony (Cyber-shot)

- Planet Bollywood Special Correspondant           Let us know what you think about this story

The same day (Wednesday), Sony India announced the launch of its Cyber-shot 'Super wide shot Supermodel Campaign', while introducing Deepika as the Brand Ambassador for the category.

Great synergy will be witnessed between Deepika Padukone and Cyber-shot cameras as both are like 'Super models' being cool, dynamic and highly fashionable. Hence, the campaign has been named 'Super wide shot Supermodel' campaign, said a company spokesperson.

Masaru Tamagawa, Managing Director, Sony India, said, "We were looking for a Brand Ambassador whose personality could mirror this experience and give it a materialistic form. Deepika is a free spirited, bubbly, young girl who at the same time is extremely talented and a professional. The association seemed obvious with so many common factors between Cyber-shot and Deepika which appeal to the youth instantly."

The year-long contract will see the ace actress promote the ultra cool and trendy range of Cyber-shot cameras.

"It is a matter of great pride for me to be associated with a cult brand like Sony. Cyber-shot comes in ultra cool, stylish design and classy colours, which is a perfect match to my personality. I am totally enthralled by the technologically superior features. I eagerly look forward to make a positive contribution to the brand imagery of Cyber-shot cameras and fulfill the expectations from this association," said Deepika.

Sony will make an investment of Rs 50 crores towards marketing activities with Deepika Padukone which will include Television commercials, print campaigns, outdoor and shop-front display.

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