Sponsers Ask - Indian Premier League Or Shah Rukh Khan ?

- Abid           Let us know what you think about this story

The Airtel deal follows on the heels of its competitor Vodafone signing up as the presenting sponsor for the Indian Premier League on Sony TV. This promises to be a clash of the telecom giants.

‘Kya Aap Panchvi Pass Se Tez Hain’is the Indian version of the international quiz show, ‘Are You Smarter Than A Fifth Grader?’, on which adults are put questions from textbooks of classes 1 to 5. The contestant has a chance to win a specific amount at every stage and the maximum prize is Rs 5 crore. The show will be telecast from April 18, coinciding with the launch of the Indian Premier League tournament of the Board of Control for Cricket in India (BCCI). This has kicked off a battle of sponsorships between the broadcasters.

Star Plus is still looking out for around eight associate sponsors to shell out about Rs 9-10 crore. Similarly, Sony Entertainment Television (SET) having signed up Vodafone for Rs 25-30 crore, is hoping to get one more presenting sponsor and rope in six associate sponsors, who will pay Rs 18-20 crore each. It has left sponsors with a somewhat difficult choice to make

Media experts believe the show properties can co-exist. An industry source explained that the new format show will increase the contribution of the Hindi general entertainment channels to the overall television pie.

More News ...