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This landmark project undertaken by Saregama India Limited for Deccan Chargers (owned by Deccan Chronicle) is a unique one. This is a first-of-its-kind association where a music label has created content for a team in IPL ’09 - one of the biggest events of the year.
The album has been launched in the market and is available across major music stores in the country.
The album is available across major music retail stores in the country and is available for download as CRBTs (caller ring back tones) and ringtones on all telecom operators through WAP.
One can also watch and download the video promo of the track with the players in action, or simply download player pictures as wallpapers. The track is also made available to various radio partners for airplay during prime time.
This is a classic example of how two unique media interest groups can join hands in offering complete entertainment. Saregama has known to have pioneered several projects in the past and this initiative only shows their consistent approach to represent the youth and stay in-sync with music that is topical and contemporary."
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