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Rakesh Roshan’s 'Kites', directed by Anurag Basu, is being planned for release not just in India as a Bollywood film but also abroad, that too, as an International film.
Since Big Pictures has acquired the worldwide distribution rights of the film, it has ambitious plans to promote it at the forthcoming Cannes film festival. Big will host a press conference and a cocktail event at the festival. It will also screen the teaser trailer of 'Kites' on two digital screens adjacent to the red carpet entrance of the Palais, on all the days of the festival, for which it has purchased the time slots. Trailers of big-budgeted Hollywood films are showcased on the digital screens every year but it would be the first time an Indian corporate house would be screening its film there.
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