Atul Kasbekar - Mahindara & Mahindra Join For Xylo TVC

- Planet Bollywood Special Correspondant           Let us know what you think about this story

India’s top fashion photographer Atul Kasbekar has been roped in as the face of the new TVC.

The 40 second TVC which is shot in a cool and trendy setting at Goa, showcases the luxurious space and comfort of the Xylo. The film highlights the Xylo’s proposition of space, ride comfort and its innovative features such as flab bed seats, drop down snack trays, the individual air conditioning vents, and many more. The commercial amplifies the term ‘Happy Legs’ by bringing together two things people feel quite passionate about – Auto and Fashion.

With Atul Kasbekar as the brand ambassador, the new TVC keeps with its positioning of ‘Time of your Life’ with trendy music and stylish visuals. The rationale behind his presence in the TVC is not only that Atul is India’s leading fashion photographer but also the fact that he shares a very good rapport with his models. As the TVC highlights, he calls in his Xylo just to offer better space and comfort for his models during a shoot.

Speaking on the launch of the campaign, Mr Vivek Nayer, Sr. Vice President - Marketing, Automotive Division, Mahindra and Mahindra said, “Xylo has set new benchmarks in luxurious Space & Comfort during road travel. This campaign is a refreshingly new interpretation of these key benefits through coining of the term ‘Happy Legs‘. The campaign captures the Brand proposition of ‘Time of your Life’ very well and who better than ace Fashion photographer , Atul Kasbekar , along with some glamorous models to portray this so credibly on screen ! ”

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