Spinning ‘Brand Narmmadaa’

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Her publicist Dale Bhagwagar quips, “Narmmadaa is a sensational mix of Preity Zinta’s spunk and Deepika Padukone’s panache.” That’s a super-cool way to describe a client and the Bollywood PR guru surely knows what he’s talking.

After all, he’s the same guy who’s been instrumental in shaping the images of more than fifty film personalities including Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and more recently, re-imaging Vivek Oberoi. Wonder how he’ll spin Narmmadaa’s stories next! Remember, ‘Brand Shilpa’?

It can be recalled that this lovely new entrant, unintentionally created quite a stir when she escorted Salman Khan during the IIFA Awards a year ago. Ever since, there has been speculation that she could create a rippling impact in Bollywood. Let’s wait and watch.

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