Motorola plans Bollywood tones for handsets

- R Balaji           Let us know what you think about this story

The US-based company says it would not be just Hindi movies, better known as Bollywood, but an amazing array of regional songs in local dialects and in foreign languages are also on anvil.

The company has acquired Singapore-based Soundbuzz, said to be Asia's largest digital music company for the purpose of integrating Bollywood music in ring tones in its handsets.

"Essentially, the idea is to give an ethnic flavour in the language of local Indians who are mesmerised by the Hindi filmy songs from Bollywood," Christ White, President, Media Applications and Service, Motorola Inc, told PTI in Hong Kong on the sidelines of the two-day 'Music Matters 2008' conference.

Several handset operators took part in the two-day conference aimed at capitalising on the average user's craze for enjoying music via the handset.

"Soundbuzz has an amazing catalogue and library of over three lakh Indian songs and it is a strategic alliance for us to capitalise on the Indian market," White said.

The introduction of MP3-enabled handsets, even in some of the entry level models, indicates the company's ambitious project of exploiting the music rage among the handset users, said White.

Most youngsters in India, when not conversing, are seen walking around with headphones plugged to their ears, listening to music, recalled White.

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