Why Producers Are Happy And Multiplex Operators Sad

- Planet Bollywood Special Correspondant           Let us know what you think about this story

Al­though producers and distributors started out by saying that they wanted 50 percent of the nett box-office collections in the first week, they changed their demand by insisting on 50 percent in not just the first week but in all the following weeks too. Mul­tiplex operators, on their part, were vociferous in their claim that they couldn’t part with 50 percent revenue, at least not to each and every film. The settlement reached at advocates that every film, big and small, hit and flop, would get 50 percent of the nett revenue, but only in the first week.

The percentage of box-office collections accruing to produ­cers/distributors in the second, third, fourth and following weeks keeps declining, as per the consent terms to be signed by the disputing parties. In that sense, while producers have succeeded in having their way in the first week, multiplex owners have stood their ground for the following weeks.

But all said and done, since producers were demanding benefits from the multiplex chains and not the other way round, it is the producers/distributors who are smiling post-settlement even though all their demands have not been met. And the multiplex operators are unhappy al­though they’ve successfully resisted producers/distributors from completely having their way.

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