Canadian Tourism Commission (CTC) Picks Akshay Kumar As Ambassador For India

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“We’re thrilled that Akshay Kumar has agreed to be the CTC’s Ambassador for India,” says Michele McKenzie, President and CEO, CTC. “Having a superstar like Akshay on board to boost Canada’s profile within his country will help turn the spotlight on the extra-ordinary experiences that visitors can enjoy here.”

Kumar, who has enjoyed a strong relationship with Canada since his first visit in 1995, will act as the CTC’s Ambassador for India until summer 2012. The partnership will involve familiarization trips (“fams”) across Canada, which will be captured for local and Indian media in video and blog posts.

Says Akshay Kumar, “I am very honoured and privileged to have been asked to represent the CTC as their Ambassador for India. Canada is my second home and I am truly proud to encourage and promote Canadian tourism in India. I have an extremely strong connection to this great land and its warm people.”

The CTC entered the Indian market in 2009 as part of its emerging markets strategy to inspire high-yield travelers to visit Canada. India is characterized by an aspirational lifestyle, fuelled by a growing middle class and sustained economic growth. In 2009, Indian leisure travellers injected $82 million into the Canadian economy.

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