Shah Rukh Khan To "Go-To-Market" For Hewlett -Packard

Shah Rukh Khan To "Go-To-Market" For Hewlett -Packard
- Planet Bollywood Special Correspondant Let us know what you think about this story

IT major HP on Thursday launched its new "Go-to-market" strategy for small and medium businesses and roped in Bollywood actor Shah Rukh Khan as its brand ambassador.

The IT major also launched its new marketing campaign 'dream bigger' as a part of its go-to-market strategy under which Khan will be endorsing HP's newly launched products, the company revealed here while addressing the media. It also launched range of printing solutions mainly targeted towards SMBs.

"SMBs are one of the fastest growing segments for HP. With our new SMB-focused go-to-market strategy we expect to further strengthen our leadership in the SMB-pie, said HP India President, Imaging & Printing Group, Ravi Aggarwal. "The company launched the range of products as it feels that the SMB spend on printing is increasing by 20 per cent every year," he added.

The dream-bigger campaign is a part of the company's worldwide $300 million global marketing campaign called 'What do you have to say?" and the company will use all advertising medias like television, print and online to bolster the campaign.

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