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In tune with the pulse of the younger generation, the makers of 'Love Aaj Kal' believe, that like the young couple 'Jai' (Saif) and 'Meera' (Deepika) in the film - most youngsters explore love, life and relationships in café’s and coffee houses across the country. Today any youngster will vouch for the fact that very often love blossoms around coffee and good conversation.
Says Dinesh Vijan, producer of 'Love Aaj Kal', ”The coffee house in our film 'The Chowk' is a very significant space in Saif and Deepika’s relationship in the film, similar to the role that places like play in our daily lives. The association between love, romance, and coffee houses is extremely strong and this tie up helps brings our target audience closer to experiencing the romance, fun and good times that Love Aaj Kal is all about.”
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