Star TV Network Taken Over By Â´Bachna Ae HaseenoÂ´!

Star TV Network Taken Over By Â´Bachna Ae HaseenoÂ´!
- Planet Bollywood Special Correspondant Let us know what you think about this story

Ranbir Kapoor, Bipasha Basu, Minissha Lamba and Deepika Padukone – the stars of the much-awaited Yash Raj Films release 'Bachna Ae Haseeno', recently had a taste of reality television when they appeared together on the latest episode of the reality show Aaja Mahi Vey on Star Plus. The unique dance show features couples who are already engaged with the winner getting the wedding of their dreams. Just like the movie 'Bachna Ae Haseeno', the show celebrates the energy, positivity and optimism of youth and young love, as exemplified by the two young hosts of the show, Rahul Vaidya and Vineet Singh. While Rahul is the eternal romantic, Vineet is strongly for being footloose and fancy-free. And all the contestants are young, mostly below 25 years of age with the youngest being only 19.

The special episodes with the stars of the film can be seen on Friday 8th and Saturday 9th of August from 8-9 pm on STAR Plus. The cast of 'Bachna Ae Haseeno' will also be seen on another popular dance show, Zara Nach Ke Dikha on STAR One. Airing on Monday 11th August at 9:30 pm, this show pits the boys against the girls and the stars of Bachna Ae Haseeno are a perfect fit in the youthful milieu.

In fact the tie-up between the STAR Network and Yash Raj Films for the release of 'Bachna Ae Haseeno', is one of the biggest of its kind in recent times. The network is pulling out all the stops to showcase 'Bachna Ae Haseeno'.

In addition to the star appearances on the show, the network is creating and airing tune-in promos to these shows featuring the film and its stars and sparing no efforts to mark the significance of these stars – Ranbir, Bipasha, Minissha and Deepika – coming together on Indian television for the first time. Therefore the promos and the packaging for these shows on the network will take on a 'Bachna Ae Haseeno' look and feel and the making of the film will be aired on the network.

With the undoubted synergies between the vibrancy of the movie and the youth centric content and audiences of the two shows, this is truly a marriage that was made in entertainment heaven. When the future of Indian cinema meets the future of Indian television, it is the audience that comes out the clear winner.

(Courtesy Yash Raj Films)