Market your movie through TV

- Anurag Sharma           Let us know what you think about this story

No surprise that actress Katrina Kaif made a debut on the small screen to promote her just released 'Singh Is Kinng'.

"Hindi television serials have become one of the major sources of entertainment and advertising gateway for promoting upcoming Hindi movies today. According to our TV ratings, viewership sees a unprecedented rise if the starcast of a film comes on a TV soap. And it is informative also as people come to know about the story," says Amit Varma, CEO, Audience Measurement and Analytics Ltd (aMap).

"When actors Aamir Khan and Imran Khan came to promote 'Jaane Tu...' om Salman Khan's 'Dus Ka Dum', the show got one of the highest TRPs on that day. This is just an extension of other promotional technique on television, he adds.

Ekta Kapoor, who started this trend, advertised her films like 'Krishna Cottage' through her leading daily soaps, popular serials.

Similarly, before the release of 'Taare Zameen Par', the director Aamir Khan with child actor came on a singing reality show 'Sa Re Ga Ma Pa'. The latest movie 'Singh is King' was promoted by a special appearance of Katrina Kaif for a special episode of 'Baa Bahu aur Baby' recently.

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