Harry Potter´s ´Daily Prophet´ Recreated In Muggle World

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The video-in-print ads will appear in select copies of the US show business magazine Entertainment Weekly, reported BBC.

The publication styled on a mobile display with slim-line screens, uses an innovative chip technology which is activated when the page is turned and each chip can hold up to 40 minutes of video.

The magazine will have clips from popular sitcoms of US network CBS including 'The Big Bang Theory', 'Two and a Half Men' and new comedy Accidentally on Purpose.

"This is the first way we can get video samples into the hands of entertainment enthusiasts off the television screen," George Schweitzer, president of CBS's marketing group said.

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