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FMCG giant Colgate Palmolive has signed on Shah Rukh Khan as its new brand ambassador. The deal between the company and the actor was signed on Tuesday, according to a business source. An announcement to this effect is expected in a couple of days.Colgate Palmolive is a key player in the oral care category — toothpaste, toothbrush, toothpowder and whitening products. Earlier, Saif Ali Khan and Asin Thottumkal have been the brand endorsers for Colgate Max Fresh.
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