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Karachi, Sept 3 (PTI) With the successful screening of "Singh is King" and "Kismet Konnection" in Pakistan, distributors, who have been laughing all the way to the banks, now want more Bollywood films to be shown in the country. The two latest Bollywood releases, whose screening rights for Pakistan were purchased at nominal rates, have proved to be big hits, setting off moves by distributor-exhibitors to start lobbying for direct imports from the Indian industry. "The success of some of these films has shown that people are willing to come to the theatres to watch good entertainment," Nadeem Mandviwalla, a leading exhibitor said.
"These films have set our cash registers ringing and after a long time we are doing good business with clean and family entertainment films. I think government should think about allowing direct imports from India instead of allowing only Indian films shot on foreign locations," he said. He said Pakistani distribution rights for 'Singh is King' were bought for around USD 200,000, approximately 15 million Pakistani rupees and the film is expected to make distributors and exhibitors richer by around Rs 80 million. While the Shahid Kapoor-starrer 'Kismet Konnection' was sold in the country for less than the price sought for the Akshay Kumar-starrer, but it has already made its distributors and exhibitors happy with returns. Both films are running to full houses, prompting cineplex owners to increase ticket prices to a steep Rs 300.
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