Gujarat Tourism Boosted By Amitabh Bachchan´s Midas Touch

- Planet Bollywood Special Correspondant           Let us know what you think about this story

Gujarat Tourism Secretary Vipul Mittra said the places where Amitabh bachchan visited during his tourism promotion campaign are generating interest among tourists.

"Thousands of people have started visiting places like Somnath Temple or Gir national park where he shot the tourism campaign," he said adding a hotel property owned by Taj in Gir which was closed nine years back is also restarting its operation there.

Mittra said it was not much difficult to convince Big B to be a brand ambassador.

"Chief Minister Narendra Modi called him and he immediately agreed," he said.

He emphasised that Bachchan's association with Gujarat tourism will be a long-term one.

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