Shah Rukh Khan Boulevard In UAE Confirmed By SRK!

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The actor confirmed to a Gulf Business publication his involvement by replying 'yes' when questioned about the rumours he is teaming up with UAE-based construction firm TSA international investments to build the Shah Rukh Khan Boulevard project in Ras Al Khaimah.

Shah Rukh Khan's property handywork will be showcased on the exclusive Al Dana Island – Ras Al Khaimah's answer to Dubai's Palm projects, where he already owns a bungalow.

The full extent of the partnership will be unveiled tomorrow at a press conference in Festival City, attended by Khan himself. This is intended as the prelude to Dubai's real estate expo Cityscape Dubai, to be held from October 6 to 9.

Shah Rukh Khan Boulevard has so far been described as a "new beachfront lifestyle destination in the UAE", but sources have added that it has also been conceptualised by famed architect Toni Ashai.

Khan, dubbed King Khan by Bollywood pundits, joins a growing list of A-listers looking to get behind property developments in the UAE.

Khan's Ras Al Khaimah enterprise assumes a new business avenue for the star altogether. At this juncture the Bollywood star is endorsing 34 brands, which is the highest for any movie actor across the world. He has around 15 brands in hand which he is actively endorsing, namely Pepsi, Airtel, Tag Heur, Compaq, ICICI, Hyundai Santro, HDIL, Reebok, Nokia, Dish TV, Himani, ITC, HP, DLF and Belmonte. His company paid up Rs700 million (Dh56m) in the IPL for Kolkata Knight Riders and made a profit of Rs170m.

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