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New York, Oct 11 (PTI) The UNICEF's efforts for promoting hygiene practices among children got a boost with the popular Australian children's entertainers The Wiggles, donating a song to the agency to mark the first-ever Global Hand-washing Day on October 15. With approximately 5,000 children dying each day as a result of waterborne diseases, the UN agency has suggested hand-washing with soap before eating and after using the toilet to help reduce the incidence of diarrhoeal diseases by almost 50 per cent. Helping to raise awareness and support for related UNICEF water and sanitation projects, The Wiggles have embarked on several fundraising initiatives since being named as Goodwill Ambassadors in February.
Global Hand-washing Day is a public-private initiative spearheaded by UNICEF and other partners, including the United States Agency for International Development (USAID), the World Bank Water and Sanitation Programme, Procter and Gamble, and Unilever. The event aims to bring hand-washing to the top of the global hygiene agenda, and support the spirit of the UN International Year of Sanitation (2008).
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