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 After endorsing a wide varity of products Shah Rukh Khan is all set to endorse Linc Pen. As per sources, Linc Pen and Plastics is all set to rope in Shah Rukh Khan as its brand ambassador. According to the company's MD Deepak Jalan, "We want to aggressively market our brand in the western region where Shah Rukh is popular and it is possible only through brand endorsements.” He however, declined to disclose the endorsement fee that King Khan would get. “We will spend Rs 8 crore this year for advertising and marketing,” is all that he said.
Linc is also looking at exports to the Middle East and to South American countries after facing the impact of US and UK slowdown.
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