Mumbai terror attack: B´wood fearing loss of revenue, audience

- Anurag Sharma           Let us know what you think about this story

Two of the magnum opus - Shahrukh Khan's 'Rab Ne Bana Di Jodi and Aamir Khan's 'Ghajini'- are scheduled for release next month.

"Definitely, the attack will affect and it will last for a month. The loss of 20-25 per cent is expected this time as the impact of blasts is huge. Last time after Delhi serial blasts, we saw that audiences preferred to stay home despite big releases," says Vishal Kapoor, CEO, Fun Cinemas.

Adlabs spokesperson Anjali Malhotra says, "There will be no major releases for us this week. Today as it is we are not expecting any audience but we will have to wait and watch for tomorrow. We really can't say anything untill the night show tomorrow." Film trade analyst Taran Adarsh says, "The attack is surely going to affect the film industry in a very big way, not only in Mumbai but all over the country. The cinema halls will find it difficult to show 'full-house' board this time. People have reacted sharply after other serial blasts in the past and very low occupancy were recorded'.

Declining to give exact figure of the loss, he says, "Well its not possible to foresee now but it should be in many crores. And you will see some of the producers postponing their releases." When asked about some promotional measures to attract audiences in this trying time, Kapoor says, "It will not work because the reasons are sentimental."

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