Â´3 IdiotsÂ´ Take Himesh Reshammiya Mode Of Publicity Transport!

Â´3 IdiotsÂ´ Take Himesh Reshammiya Mode Of Publicity Transport!
- Planet Bollywood Special Correspondant Let us know what you think about this story

The makers of '3 Idiots' have thought of a novel way to promote their film. Autorickshaws plying in the suburbs of Bombay have the film’s logo painted on their back side.

Since the RTO rules in the metropolis permit autos to carry a maximum of three persons, the logo is preceded by the word ‘Capacity’ so that to the public, it would read: ‘Capacity 3 Idiots’.

However, an unlikely star had also used about the same mode of transport for the publicity. And it was none other than Himesh Reshammiya.

As may be recalled, for a sequence from ' Aap Ka Surroor', a number of autoricksaws were flown to Germany to take part in the shooting. Himesh's logic was that his songs are always played in autorickshaws and so it was his acknowledgement for their contribution to his popularity!

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