The release of a film directed by Shankar is an event in itself. The filmmaker is known for making films that are mounted on a monumental scale and more often than not, offer the viewers something that they have not witnessed on the screen earlier. Shankar had last collaborated with actor Vikram on the vastly entertaining â€˜Anniyanâ€™ (released as â€˜Aparichitâ€™ in Hindi). Expectations are huge as the actor-director duo come together again for I, a romantic thriller. The film has raised a lot of curiosity what with Vikram being seen in a beast like avatar in the filmâ€™s posters and promos. The film, apart from releasing in Tamil, has been dubbed in Hindi, among other languages.
Dia (Amy Jackson) is about to get married when is kidnapped by a strange, frightful looking being. The film goes into flashback mode and we are introduced to Lingesan (Vikram), a body builder who is infatuated with Dia, who happens to be a very successful model. Vikram participates in the â€˜Mr. Tamil Naduâ€™ body building champions and wins the title. Dia happens to meet Lingesan and feels he has the trappings of becoming a model. She coaxes him into modeling for a brand with her as she believes it would get her out of a professional issue. Lingesan agrees to work as a model and help her out of the problem. Lingesan does well as a model but in the process, makes some enemies. Meanwhile, Dia reciprocates Lingesanâ€™s feelings and both of them dream of a future together. Lingesanâ€™s enemies team up together and hatch a plan to destroy him.
Shankarâ€™s films have never been known for their subtlety. In this film, too, everything is loud but not garish. Comic scenes laced with double entendre jokes, action scenes loaded with the extravagance of VFX â€“ there is nothing in the film that would that would qualify as being subtle. Is that a bad news? Not really. Yes, some of the scenes, intended to invoke laughs (and bordering on misogynism), should have been toned down. The film delivers a bucketful of entertainment but the loopholes in a contrived plot are far too many too ignore.
Shankarâ€™s direction is very good but is weighed down by a largely predictable script The script (Shankar, Subha) is predictable all the way; the writers try to shock the viewers with a twist thatâ€™s not hard to guess. Despite being laden with an ordinary screenplay, Shankar has made a film that is entertaining in most parts. The film moves at a brisk pace and holds the viewersâ€™ interest throughout its three hour runtime. Editing (Anthony) is good. P.C Sreeramâ€™s camerawork is terrific. Some portions of the film have been shot in picturesque locations and gorgeous sets. He captures the colourful frames beautifully. A R Rahmanâ€™s music is a mixed bag with a couple of songs turning out to be hummable, while the rest not making any mark at all. The songs have been picturised very imaginatively though. The action sequences have been executed very well and fun to watch.
I does not live upto the high standards that one associates with Shankar. The film is not path breaking by any stretch of imagination but it has tremendous entertainment value. Despite being saddled with a screenplay that promises so much but delivers little, the film makes for a compelling watch. If not for anything, watch it for Vikramâ€™s spellbinding performance.