Trust Kartik Aaryan to keep his fans engaged and please them with a flurry of pleasant surprises week after week. If just a few days back he regaled audiences with his dance moves on Butta Bomma which trended for a long time, this weekend there has been another offering from which has topped the trends charts.
This happened very recently when he just urged his fans to ‘prepare themselves’ for what was on the cards and then unleashed his action avtar the day after in a one minute video. This was for the multiplayer online battle arena Brawl Stars, which is yet another brand endorsement that Kartik has bagged in his ever growing kitty.
What was most remarkable was the manner in which excitement was created even before the final product was out. With a mere glimpse of him taking on the baddies in a bad-ass land with a Gothic feel to it, there was good enough curiosity to check out what was eventually in the offering. There was good buzz already in the world of social media and once the real deal was revealed, there was nothing less than frenzy.
Of course, the whole gaming set up only perked up the atmosphere over the weekend. However, the manner in which Kartik showed an altogether different side of his was the hallmark of the whole campaign. After all, the ‘sweet’ image of ‘Sonu’ (from Sonu Ke Titu Ki Sweety and many other hits that Kartik has given as a chocolate boy) was the thing of the past, even as he unleashed a different side of his by performing to some stylish action a la Keanu Reeves in Matrix franchise.
No wonder, it’s his handling of the guns, sword and – hold your breath – even an umbrella was noticed. It is apparent that Kartik has enjoyed performing to such high decibel action, and there is a new side of his coming to the fore. Moreover, the whole video game set up only accentuates the appeal and makes him come further close to his loyal segment of fans, youth.
While this is pretty much a start where Kartik has done well enough to create frenzy amongst his fans in 48 hours flat, one looks forward to how it could well eventually turn out to be if Kartik indeed features in an out and out action film. The one minute video has done the trick, and now it’s upon filmmakers to let their creative juices flow and rope him in for a stylised action offering.