Chinese smartphone company Vivo has taken a big decision. According to the information, the company has decided to keep the brand ambassadors Aamir Khan and Sara Ali Khan away from their advertising campaign for some time.
Since the Indo-China fringe debate, Chinese cell phone organizations are making advances. These organizations have additionally changed their promoting technique in India. Presently the most recent news is that Vivo won’t show its image diplomats Aamir Khan and Sara Ali Khan in the publicizing effort for the following not many months. Likewise, both these on-screen characters will likewise avoid Vivo’s IPL occasion. As a matter of fact, after the debate with China, there was an interest that Indian stars quit advancing Chinese brands. Vivo India spokespersons have not reacted to this.
An industry official mindful of the issue stated, ‘Vivo is the supporter of the Indian Premier League (IPL) T20. She will promote the up and coming IPL group just as new telephone dispatches. In any case, no new telephone will be advanced through Aamir or Sara.
“Vivo will advertise new phone launches in the coming months including the upcoming Indian Premier League (IPL) T20 for which it is title sponsor, but none of the new phones will be promoted by actors Aamir or Sara despite their star power,” a source told the publication.
Aamir Khan, who was signed by Vivo in 2018, is no longer visible on Vivo India’s Twitter handle and website, the report added.
The report stated that Vivo has a Rs 2,000-crore-plus title sponsorship deal with the IPL starting 2018, and pays the Board of Control for Cricket in India (BCCI) Rs 440 crore per season.
This is the first example of a large Chinese brand deciding not to use celebrities in its advertising after the border skirmish in June.