With years of cinema and television experience as an actor, Ashish Chowdhry has joined hands with close family friend and entrepreneur Deepa Pardasany and flagged off their new venture, Hindustan Talkies. It was a conscious decision for Hindustan Talkies to start off with regional cinema by co-producing Marathi cinema’s biggest budget movie ‘Mauli’ starring Riteish Deshmukh along with Jio Studios and Mumbai Film Company. As producers, Ashish and Deepa’s endeavor at Hindustan Talkies is to create and support content-driven regional and commercial cinema.
Says Ashish Chowdhry, “At Hindustan Talkies, we are looking to invest in strong scripts. Both Deepa and I share a driven desire to make striking stories. Hence, when the opportunity came to co-produce with Riteish and Jio, it fit our vision perfectly. Also, it’s a delight to team up with market leaders like Mumbai Film Company and Jio Studios.”
Says Deepa Pardasany, “We are willing to back new writers as long as we feel they have a strong content. Also, the opening of online platform necessitates a gap to be filled. We will take our vision across platforms and regions.”
Post the release of the Marathi feature film Mauli, Hindustan Talkies is aggressively venturing into different language industries including Punjabi and Bengali initially and further on, the production house is also getting into the web space by next year.