As part of a monumental 24-hour celebration this Valentine’s Day, Bumble brought the Domino Effect to Mumbai along with 8 other major cities around the world.
(Mumbai, India) — 14 February, 2019 – This Valentine’s Day, Bumble, the social networking app with over 50 million users worldwide, hosted the longest Valentine’s Day party to celebrate first moves being made across the globe. The ‘Domino Effect’ was based on the concept that every time a woman makes the first move – whether that be in dating, friendship or business – it empowers other women to do the same.
Bringing the Domino Effect to Mumbai were Bumble ambassadors Anusha Dandekar and Karan Kundra who hosted the crème-de-la-crème of the city as part of the exclusive 24 hour global event hosted across 9 cities including Auckland, Australia, Sydney, Manilla, London, Berlin, Amsterdam, Toronto and Los Angeles.
With the mission to empower young women worldwide and to give Indian woman a non-judgmental, digital platform of safety and confidence as they connect for work, friendship and for love, Bumble announced its partnership with award-winning global icon, philanthropist and entrepreneur Priyanka Chopra, who joined Bumble Founder & CEO, Whitney Wolfe Herd in bringing the leading global connection platform to India.
The party in Mumbai was an interactive one with great food and music, set against an ultimate party playground brought to life to celebrate all things independent and inspiring.
It also boasted of multiple domino-themed interactive touch points including a tunnel of love, a mirror wall of affirmation and empowering slogans to inspire confidence.
Bumble is the social network by women, for everyone. Here, women lead the way and celebrate equality, kindness and accountability through safe, meaningful connections and the power of making the first move.
The social network app is free to download and available in the App Store and Google.