While films are dependent on marketing agencies for promotion, marketing agencies can use films to market them too. That is exactly what Media Tribe, one of the leading digital media agencies in Mumbai, has done. The agency’s new promotional campaign is inspired from the dialogues of the iconic Aamir Khan – Salman Khan starrer ‘Andaz Apna Apna’. Each of the colourful posters under the campaign has a dialogue from the film and another quirky line which shows the connection between that dialogue and digital marketing in today’s times.
For instance, one of the posters has Paresh Rawal’s famous dialogue ‘Teja Main Hoon, Mark Idhar Hai’ written on it and accompanying that dialogue is a line which says “Kya Tumhara Page Verified Hai”? In today’s times, the biggest ‘mark’ of your popularity or relevance is the blue tick mark on your social media page. This idea is wonderfully communicated in the poster. The other posters, too, have a similar thought behind them.
Sunil Gupta, co-founder of Media Tribe, who has also designed the campaign says, “As a digital marketing agency, we have marketed several films in the recent past but this time around, we decided to use a film and its dialogues to design a promotional campaign for our agency. ‘Andaz Apna Apna’ is a cult film and its dialogues are extremely popular even after so many years of its release. Hence, we decided to use references from the film in this campaign.”
After witnessing the success of this campaign, the agency will roll out several other campaigns based on other interesting ideas in the near future.