2020 and the ongoing year now, our content consumption has increased multifold, which means that the demand is massive. With that, and with more time at hand, content creators are creating way more content than they ever did. A standout characteristic of art as a form of expression is that it is unrestricted and free. There are no set boundaries or rules to what counts or discounts as art, and certainly not in the time of accessibility. While short dance choreographies, face arts, styling tips are extremely common ones, many content creators have also started creating videos creatively to spread awareness and educating their audiences on topics like- Mental Health, sex education, easy tips on working as a freelancer from home, DIY tools and kits etc
While Tik Tok proved to be the perfect platform, India had to bid farewell to it, but as Instagram swooped in to save the day with Instagram Reels, the Indian audience was quick to take to it. Putting this feature to good use and voicing thoughts that need to be out there, especially in these shaky times there are a few creators that deserve recognition and we have put together a list a few that you must definitely follow:
1) Tanaya Narendra Even in 2021, sex education, or for that matter, even basic sexual awareness, remains largely absent in India’s predominantly conservative society. Many feel too embarrassed to even ask around or provide proper information about practices like abortion, anal sex, impotence, and whatnot, but then we came across Dr. Tanaya, better known by her social media identity Dr. Cuterus, who has been busting myths and raising awareness about sex and genitalia through small, easy to understand, and highly informative posts and videos. Dr. Tanaya is a gynecologist, who graduated from Subharti Medical College, India, and later, University of Oxford, UK. Over the last two years, she has been sharing information about sexual health, menstruation, masturbation, and various other topics on Instagram and YouTube. She does quick videos and offers candid advice about every doubt you might have had but never thought to ask: Can I get an STI from a toilet seat? Why do women’s panties end up bleached at the crotch? Is it okay to wash your hair when you’re on your period?
Instagram profile link: https://www.instagram.com/dr_cuterus/?hl=en
2) Kavea R Chavali
A TV presenter, model and an event host by profession, Kavea R Chavali is a true gallivanter at heart. Kavea has hosted over 1300 shows around the globe and is counted amongst the top female anchors in our country. From anchoring to modelling, Kavea loves everything that goes forth and beyond the camera and her passion for the stage, her acumen to connect with the audience and her versatility in her talents makes her one of the most sought after anchors for live events. She is considered to have the classiest voice in the industry. Currently, Kavea rules the online space by actively talking about her profession, Freelancing hacks , how one can productively work from home, sharing quick tips for aspiring anchors & speakers, video content creators and anyone who wants to embark on a professional journey through the power of voice. Her IGTV series on TOP PRESENTER videos have interesting hacks to speak like a pro too.Follow her for the much needed mojo & especially when WFH is the new norm & virtual presentation is the future.
Instagram profile link: https://www.instagram.com/kavearchavali/?hl=en
3) Divija Bhasin
Holding a Masters in clinical psychology herself, Divija is one content creator you can trust when it comes to anything mental health. Her quirky and witty Instagram reels cater to the perception of mental health illnesses in India and how one can choose to go about coping with them. Making way for necessary conversations around this subject, Divija attempts to (hilariously) shatter misconceptions about mental health and its significance. This includes exploring the importance of attending therapy, clarifying fundamental characteristics of certain illnesses and boldly ridiculing those who ridicule mental health. In addition to this much-needed content, her Reels also pose questions to the Indian society about toxic masculinity and women empowerment, amongst others.
Instagram profile link: https://www.instagram.com/awkwardgoat3/?hl=en
4) Ishita Mangal
Twenty-eight-year-old Ishita Mangal is an experienced professional with a demonstrated history of working in the Indian fashion industry. Her Instagram buzzes with high-spirited content and has a unique style to it, she delivers her fashion information unconventionally adding a tint of comedy to it, she talks all about fashion and style that you won’t hear from anywhere else – brands, product guides, shopping tricks, styling suggestions, and all the serious fashion news delivered in her own fun quirky way.
Instagram profile link: https://www.instagram.com/ishitamangal/?hl=en
5) Harpreeth Suri
Harpreeth Suri is the top digital mommy influencer whose two kids are the inspiration for much of her content which needs no parental control. The 37-year-old stylish mother started by putting up a video of a Christmas Carnival she had curated for children; now an annual affair after it became an Insta-hit. Why does her format work with parents? Because she is an advice dispenser who picks up what her audience wants to watch instead of telling them what to want and do. She talks about being a balanced parent who loves oneself while encouraging the offspring. “No gift policy on Rakhi/Bhai Dooj. Gifts are special, gifts are the way of expressing love.” Social conscience goes with polio warnings. And the naughty interruption in a romantic moment. Of course, she does show off videos featuring her children, as Child’s play is a serious matter on IGTV.
Instagram profile link: https://www.instagram.com/momwearsprada/?hl=en
6) Saloni Srivastava
We see women discussing budgeting, investments and finance a lot more today as compared to 10 years ago and the need of the hour is financial literacy. Gladly the booming era of content has made us come across an extremely well-versed female who makes finance a lot easier than it seems. Saloni who has her own Instagram page called @hustlepostacademy is a YouTuber and a business coach and one of the most underrated content creators in India. Her content varies from lifestyle, food, productivity, self-growth to personal finance. She also has a video for complete beginners in budgeting and investments. An absolute girl boss who motivates the female community to indulge in taking care of their personal finances and building long-term and sustainable online business ventures.
Instagram profile link: https://www.instagram.com/salonisrivastavaofficial/?hl=en