The House of Lakmē, India’s first and largest makeup brand, today welcomes Aneet Padda as its new face. With this collaboration, Lakmē opens its next chapter by speaking directly to Gen Z, a generation redefining beauty through natural radiance, skinified formulas, and self-expression over perfection.
For decades, Lakmē has been at the forefront of shaping Indian beauty culture not just celebrating icons but often creating them. With Aneet, the brand continues this legacy, spotlighting a fresh voice who reflects the new beauty codes of a younger generation.
Aneet’s philosophy is rooted in balance: minimal doesn’t mean no makeup, it means the right makeup. She represents a shift where Gen Z no longer views beauty as a mask but as a tool of expression. Her style celebrates natural radiance, subtle enhancements, and creative touches that feel authentic, wearable, and always a little experimental.
Speaking about the association, Sunanda Khaitan, Vice President – Lakmē, said: “Lakmē has always been ahead of the curve in spotting talent and shaping beauty conversations. With Aneet, we are embracing the way beauty itself is evolving from high-coverage perfection to effortless, expressive, modern makeup that reflects how Gen Z wants to experience beauty.”
Expressing her excitement, Aneet Padda said: “For me, makeup is never about covering up, it’s about showing who you are. I love makeup that feels effortless yet makes a statement, and Lakmē’s philosophy truly reflects that balance. I’m thrilled to partner with a brand that inspires creativity and encourages women to experiment and express themselves confidently.”
With this partnership, Lakmē strengthens its position as the beauty brand shaping the future of Indian beauty championing individuality, creativity, and new voices that resonate with a new generation.