Launched in the year 2017, Overrated Silver Jewellery is a brand that has become synonymous with high-quality jewellery pieces made of silver. The brand has also been a great example of a Make In India brand that has grown organically on the strength of its products. The growth of the brand can be measured by the fact that the jewellery manufactured by it is worn by celebrities from different industries.
Recently, actress Trisha Krishnan, who starred in the Mani Ratnam-directed blockbuster PS1 earlier this year and has been a part of numerous blockbusters over the years including Mankatha, Kodi, Saamy, Ghilli and 96 was spotted wearing rings by Overrated Silver Jewellery. Trisha posted a picture of her wearing the rings while promoting her forthcoming film ‘Rangi’ and tagged the official Instagram account of the brand as well in her post.
Talking about the brand’s association with celebrities, a representative from the company says, “While creating a brand in the form of Overrated Silver Jewellery, we were clear that we would cater to consumers from all walks of life. While our jewellery pieces are reasonably priced, they are of premium quality. That’s the reason they are as popular among celebrities as they are with women who like to invest in budget-friendly jewellery.”
This is not the first time, a prominent celebrity has been seen wearing jewellery pieces by Overrated Silver Jewellery. In the past, the brand’s jewellery has attracted the attention of popular faces who have adorned the pieces manufactured by Overrated Silver Jewellery on multiple occasions. With its wide range of offerings in the silver jewellery category, the brand is catering to everybody.
Talking about the journey the brand has had so far, the representative states, “In a very short span of time, we have been able to take giant strides in the silver jewellery manufacturing and selling space. Overrated Silver Jewellery is a well-recognized B2C brand today and offers products at different price points. Despite being relatively new, the company and its products have been patronized by several prominent people from different industries.”
While the brand was poised to release its new collection on Christmas, the launch got preponed because of Trisha coming on board. The actress is known to be very selective about the brands she supports. By choosing to associate with Overrated Silver Jewellery, she has clearly stated that here is a brand she believes in.