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![]() Today generation is more open to watching international cinema, regional cinema and short films on YouTube. They are looking for strong content driven films in entertaining manner. Aamir Khan Films come close to that and so his movies do excellent business at the box office. He is the most admired actor of today's time. The big stars have disadvantage with social media if the film is average or poor because they will be torn apart by filmgoers and sarcastic memes made on them in social media. The recent release Salman Khan 'Tubelight' is the big example of this. The film was decent but negative reviews in social media killed the film at box office.
The audience today is more educated and have more access to different kinds of entertainment. The movie is not the only choice of entertainment. Many of them are well travelled and understand the different cultures of other countries. With this the market has also opened for Indian movies at different countries. The film makers should make more socially engaging films in entertaining manner to capture the larger audience of the country. The big actors can't remain dumb anymore with their choice of films because the audience has become intelligent. The film fraternity needs to be more aware of what is happening in society and change in government policies. Some of the actors look really dumb interacting with media during their film promotions. Salman Khan and Sushant Singh Rajput lacked energy and look disinterested to promote their films. The movie fans in social media takes pun shots on these actors. The social media in future will change the mathematics of box office for films. The film industry may not take critics seriously but the audience is. The actors need to be down to earth and approachable to media. They need to show more energy and need to be more engaging and fun during their film promotions. It plays big role to get good opening for the film. If the film is a good, the social media will help to increase the business more with audience posting their reviews and opinions on films in Facebook and twitter.
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