Planet Bollywood
Young stars and the box office
- Pankaj Kumar Sinha           Let us know what you think about this article

An actor's life depends on the box office verdict of his films on Friday. We have many actors trying their luck in the Hindi film industry but few of them were fortunate enough to taste success. Out of these few, only three to five actors have had a long career and boast of good box office consistency. We have the Khan trio of Salman, Aamir and Shahrukh ruling the box office for more than twenty five years. Recently, we saw an advent of a lot of young actors in Bollywood who are doing well at box office. They are showing the initial promise but long term consistency at box office will be the real test for them. For example, Imran Khan began his career with a bang with 'Jaane Tu Ya Jaane Na' and he was touted to be the next big thing. But after eight years, he has no film in his kitty. Bollywood only salutes the box office pull of a star.

Tiger Shroff's 'A Flying Jatt' and Sidharth Malhotra's 'Baar Baar Dekho' were expected to do well at box office as both of them had one hit film each this year. But both the films were thrashed by critics and did not do well at the box office. The actors will have to work very hard to get the acceptance of the audience. Nawazzudin Siddiqui, who is one of critically acclaimed actors of our time, had tried his luck as mainstream hero with Sohail Khan's 'Freaky Ali' but the film has met with a lukewarm response at box office. Naseerudin Shah was a great actor but never got love of the fans the way in which Amitabh Bachchan did. Stardom eluded all his life as an actor. Acting talent is one thing and stardom is a different thing altogether.

Ranbir Kapoor is another young actor star who was hailed as the prince of Bollywood three years back but suddenly his choice of films is not working well with the audience. It is nice to experiment as an actor but you will have to understand the pulse of the audience as well. The film has to finally be entertaining. We audience spend money on movies to get entertained so there is some amount of excitement in our monotonous life. His family lineage boasts of great entertaining actors so the expectations are bigger from him. Ranbir Kapoor is a talented young actor and should do a couple of romantic comedies. He has been doing too serious roles recently. The audience is not enjoying those kind of films. The trailer of his new film 'Ae Dil Hai Mushkil' looks like a tear jerker in the offering.

The young actors have to understand that the mathematics of box office cannot be ignored in the name of creativity. Anurag Kashyap's 'Bombay Velvet' has been the biggest disaster of this century. You spend money on the movie to get good returns. The business sense should take over the creativity by film makers in our country. We are over paying lot of young actors. They should prove their worth at the box office to be paid more. Out of all young actors, Varun Dhawan has been the most consistent at the box office. All his movies have been above average to superhit. He is yet to see a flop. Now the expectations will be that all his movies enter the 100 crore club. The success level has to be increased. As a star, you will have to keep increasing your bar at box office.

The success of 'Aashiqui 2' made us think that Aditya Roy Kapur could be the next big thing but after that his films have flopped left and right. 'Ok Jaanu' should be his litmus test at the box office otherwise he will be called a one film wonder. Arjun Kapoor had seen more flops than success in his short career. He is a talented actor but box office success has eluded him. Out of all young actors, Ranveer Singh's choice of films has been most intelligent. He balances well between mainstream and offbeat cinema. He is the biggest entertainer amongst all the young actors. The box office record is consistent. The young actors should learn to respect the pulse of the audience and should not undermine the value of box office success.

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